Although Motown, Stax and Atlantic all boasted phenomenally successful long-playing records in the 1960s, they did not achieve the critical longevity afforded contemporary work by the likes of Bob Dylan, The Beatles, and The Beach Boys.

As with the majority of albums from the era, the typical Motown release consisted of a couple of hit singles, padded out to forty minutes with covers and not overly subtle variations on the hits. The key releases from Stax Records in the mid-60s, such as Otis Blue: Otis Redding Sings The Blues, were despite their critical acclaim predominantly covers.

By the dawn of the 1970s, concept albums - records with a consistent message and theme which spread across all the included songs - had become widespread amongst rock and pop records. The Beatles and Frank Zappa had led a move towards studio experimentation, using sound collages and snippets of songs to form a coherent whole, and most non-soul artists were writing albums as an entire piece, spending time on their creation and not rushing out a record to capitalise on a hit single.

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