Mustard Seed Seller

Mustard Seed Seller

Mustard Seed Seller

The Mustard Museum in Middleton, Wisconsin is that special place where it is socially acceptable for mustard lovers to openly share, declare and sample their love of that great golden hue which so many of us love but don’t generally show much gratitude for. If you have ever felt like sounding off a few hip, hip, hoorays for this beloved condiment, Middleton is the place to be.

History of Mustard Museum

The person behind the World Mustard Museum is Barry Levenson, curator and Chief Mustard Officer of the Mustard Museum. Their story begins on the early morning of October 28, 1986. The Boston Red Sox had just lost the World Series to the New York Mets, and just hours after the devastating undoing, Levenson, traipsed through an all-night grocery, soul-searching for a clearer understanding of life. Crushed by his team’s seventh game squander, he waltzed by the pickles, the ketchups, the relishes, the horseradishes, and the mayos. When he hovered over the mustards, he says he heard a powerful voice, ala Field of Dreams: “If you collect us, they will come.”

“It was a painful time,” recalls Levenson. “I began collecting jars of mustard that night and the collection started to grow and to fascinate me.” At the time of this zestfully zany epiphany, the Massachusetts native served as Assistant Attorney General for the State of Wisconsin. Five years later, the collection grew so large that it warranted a bigger spotlight. Therefore, Levenson fully heeded that voice, quitting law to start a museum with space enough to display the 1,000 jars he had already amassed.